Built on the philosophy of having a minimal impact on the planet, footwear brand Hylo is aiming to revolutionise high performance trainers.
Launched by a trio that includes ex-professional footballer Michael Doughty, Hylo’s footwear has a 42% reduction in carbon footprint compared to the industry standard running shoe.
The products are largely created from sustainable corn fibre and organic cotton, with an end goal of creating an entirely sustainable and recyclable shoe.
Doughty talks to Tom Shearsmith, News Editor and Senior Writer at TheIndustry.fashion, about his football career and the influence it has had on his business, how the company raised investment, its sustainability credentials and the power of engaging with a target demographic.
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