Commercial visionary and pioneer of ground-breaking ecommerce solutions, Chris Griffin, and his Lifestyle Retail Group (LRG), acquired Secret Sales in March 2020. The aim was to move the business from an antiquated members-only flash sales website to a dedicated premium non-full price ecommerce marketplace for fashion, beauty and homeware - where brands can retain control of price, inventory and branding, while maintaining positive brand equity.
In September 2022, Puma made Secret Sales its first non-full price UK marketplace partner, while Kurt Geiger was also on-boarded at the tail end of 2022.
Griffin, well known for once transforming and supercharging Superdry’s ecommerce business, talks us through his past and plans for the future.
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