Commodity is known for its unique approach to fragrance, giving consumers greater control over the intensity and projection of a scent through its innovative Scent Space concept.
The brand was first brought to life by a Kickstarter campaign in 2013, but was later purchased by Vicken Arslanian in 2019, who is also the founder of EuroPerfumes, a distributor for niche fragrances in the US.
Vicken speaks to Sophie Smith, Senior News & Features Writer at the TheIndustry.beauty, about his decision to purchase Commodity, why it has undergone a rebrand and the impact of its docuseries which captures key moments in the company’s journey.
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