Maria Chenoweth is the CEO of the TRAID charity, which has 12 stores in London, and Co-founder of the new sustainable retail concept, Charity Super.Mkt, the UK’s first multi-charity preloved pop-up fashion store.
The pop-up store is currently located in the former Topshop unit at Brent Cross shopping centre, in collaboration with landlord Hammerson.
It’s a format that has hit the ground running, and the initial four week period, from 27 January, has been extended to six weeks. What’s more, Chenoweth and fellow Charity Super.Mkt Co-Founder Wayne Hemingway, Founder of Red or Dead and Hemingway Design, plan to take the concept on tour.
She tells TheIndustry.fashion's Contributing Editor, Tom Bottomley, all about it.
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