Lucinda Chambers and Serena Hood worked with some of the most prestigious luxury brands in fashion – from Marc Jacobs to Marni, Prada and Armani – and at the highest echelons of fashion publishing. Their careers collided at British Vogue where Lucinda was its celebrated Fashion Director and Serena its Executive Market and Fashion Director. After leaving the publication the pair caught up for coffee and hatched a plan to launch Collagerie, a platform that would combine their expertise in story telling and curation across fashion, beauty and lifestyle.
Collagerie blends content and commerce and high street and high end brands in one compelling and chic platform, which was launched just two months before the pandemic in 2020. Collagerie works directly with brands to curate their product for its discerning audience and has also worked in partnership with major names in British retail, such as The Conran Shop and Jigsaw, to create collaborative collections.
In this episode the pair to talk to TheIndustry.fashion's Editor in Chief, Lauretta Roberts about what it was like making the move into entrepreneurship during one of the most challenging periods in recent history, how the vision of Collagerie has been brought to life and evolved, and the secret behind the success of their partnership.
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