Neal Heard, Creative Director, Lover’s F.C.

Neal Heard is the Founder and Designer of Lover’s F.C, a label born out of the fusion between football and fashion which has been sold in the likes of Urban Outfitters and Hanon, with past design collaboration collections including with YMC, Lyle & Scott and H&M.

Coming up he’s got a couple of new unexpected design collaborations launching - with the Ministry of Sound and EA SPORTS FIFA, and he’s currently on the hunt for a permanent London store for Lover’s F.C.

A respected author of ‘Trainers’ – the definitive guide to the most desirable trainers first published by Carlton books in 2003, and ‘A Lover’s Guide to Football Shirts’ – the ultimate homage to the coolest and most collectible football shirts, he’s now working on ‘A Lover’s Guide to Rugby Shirts’, taking a deep dive into how they have been adopted by the fashion fraternity over the years. TheIndustry.fashion Contributing Editor Tom Bottomley gets his fashion story.

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